SearchCap: Google Search Spending Report, Organic Traffic Insights & More

SEO October 1, 2024

0 7 2 minutes read

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Report: US Google search spend was flat, but mobile spend jumped 55 percent in Q2
Jul 14, 2016 by Ginny Marvin

Compared to a year ago, IgnitionOne customers spent substantially more on mobile where CPCs continued to be half as expensive as desktop.
Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others
Jul 14, 2016 by Barry Levine

The new product, free during its beta phase, displays everything from the tools’ APIs.
10 factors that may be impacting your organic traffic
Jul 14, 2016 by Stephanie LeVonne

Experiencing fluctuations in organic traffic and rankings? Columnist Stephanie LeVonne has a list of factors to check and how to address them.
Why you cannot ignore practitioner listings on Google My Business (case study)
Jul 14, 2016 by Joy Hawkins

You may have a strong Google My Business listing, but what happens when individual practitioners at your location have their own listings? Columnist Joy Hawkins shares a case study detailing what happened when one such practitioner left her practice to go work elsewhere.

Valassis announces new service to trigger mobile coupons from TV/radio ads or videos
Facebook brings Instant Articles to Messenger
Mobile marketing AMPlification: Content, performance and measurement
Suffered a rankings drop? Use this checklist to diagnose why
Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others
Introducing the “Influencer Marketing Technology Landscape”
How to conjure big PPC profits with a few hundred dollars
Marketers must learn hard lessons of mobile to succeed with IoT
How Pokémon Go will level up local advertising
Graphing trends can make you better at calling A/B tests
With third EU antitrust complaint, Google confronts $20 billion in potential fines
Why talent was the elephant in the room at Cannes Lions
MarTech Today: UberMedia’s “GeoSpace,” data visualization theory & Mozilla’s new content recommendation project
Ready to step up your game with Instagram advertising?

Local & Maps

Yelp Implements Active Cleanup Alerts When a Business Review Hits the News – Tituss Burgess Vs Frank’s Express, GetFiveStars

Link Building

Searching

SEO

JSON-LD Schema Generator Tool Now Available, Search Engine Roundtable
Some Ranking Tools Reporting Google Update But Not The Community, Search Engine Roundtable

SEM / Paid Search

The advantages of Native Ads Express, Google Ads Developer Blog
Are Your Expanded Text Ads Lit?, PPC Hero
Bing Ads Editor & API Returning Error For Extension Uploads, Search Engine Roundtable
Expand Your PPC Advertising With RLSA Campaigns, Metric Theory
Nonprofit Advertising: How to Get $40,000 From Google AdWords Grantspro, Marketing Mojo

Search Marketing